I follow a LEAN UX mindset and workflow.
Early customer validation over releasing products with unknown end-user value
Collaborative design over designing on an island
Solving user problems over designing the next “cool” feature
Measuring KPIs over undefined success metrics
Applying appropriate tools over following a rigid plan
Nimble design over heavy wireframes, comps or specs
(Source: Lean UX Manifesto)
My Superpowers.
Empathy
A deep understanding of customer & stakeholder needs and team-dynamics.
Curiosity
The untamed will to solve problems and true commitment to live-long learning.
Creativity
The ability to find elegant solutions to complex problems.
Vision
The ability to imagine, articulate and push for a greater future.
Craft
The skills & toolset to turn great ideas into great products and services.
Grit
The passion & perseverance required to achieve big goals.
My toolbox.
Discovery
Foundational & directional research via interviews, desk research, user feedback and analytics;
Key deliverables include value propositions, experience maps (customer journeys, service blueprints…);
Co-Design
Including the entire team, potential users and stakeholders in the design and delivery process (workshops, design sprints, user feedback sessions);
Delivery
Delivery of all common design artifacts via state of the art design and prototyping tools;
Setup and improvement of agile workflows;
Validation & Improvement
Testing solutions and learning from user feedback and usage data;
Conducting experiments to improve solution (A/B Testing);
Design Ops
Creation & maintenance of design-systems and workflows to deliver design at scale;
Content Strategy
Definition of substance, structure, workflow and governance regarding content for digital products;
Storytelling
Inspiring and convincing clients and stakeholders via storytelling (presentations, films);