Mercedes-Benz iPad configurator: Premium product experience and customization for the connected retail
Over the course of 6 months I helped build the MVP for the native car configurator CC Touch. Now known as Sales Tablet and rolled-out within the Mercedes-Benz retail organisation, the configurator was the first to enable full-blown visual configuration in 360° and full-HD. Additional highlights include the visual comparison, extensive dialogue options for full-customer journey support and exhibition mode for self-service at POS or events.
My role: UX Lead (strategy & execution)
Agency: NOLTE&LAUTH
Team: Art Direction - Mikko Milz, Development - Frank Madden, Nicolas Bös & Yang Meyer
