Daimler ADVANTAGES: The worldwide product information suite for Mercedes-Benz & smart retailers.

Over the course of 9 years I helped deliver the best product information to the Daimler sales organization and shape the ADVANTAGES eco-system. 

Core of the ADVANTAGES suite is a single-source-publishing platform that automatically delivers product content and data with assured quality and intelligent lifecycle-management.

I led the UX on all digital products, including 2 major platform redesigns and 5 native apps that ultimately led to the creation of a fully-responsive state of the art platform with a robust and scalable design system. 

My role: UX Lead (strategy, execution, continuous improvement)

Agency: NOLTE&LAUTH

Team: UX - Jennifer Gschwindt, Art Direction - Markus Mannes & Lars Hammerschmidt, Development - Sebastian Luxem & Yaron Strauch, Product Management - Bennet Bonk

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