Mercedes-Benz Lifestyle configurator: The worlds first AI based car recommendation engine
The Mercedes-Benz Lifestyle Configurator is the first car configurator that doesn’t require a customer to know the diverse model range and nomenclatures of Mercedes-Benz but rather delivers the right car based on her personal lifestyle.
Together with Fraunhofer IAIS I helped to bring this vision of a car recommendation engine to life. The LSC uses advanced machine learning capabbilities and big data (e.g. sales data) to predict the best match for any given customer, becoming smarter with every user interaction. I was in charge of the UX from product definition, through validation, to final product.
My role: UX Lead (strategy & execution)
Awards: Red Dot: Communication Design - Online, Interface Design, Best of Best (eCommerce), Automotive Brand Contest - Best of Best Digital, AUTOVISION - silver winner
Agency: NOLTE&LAUTH
Team: Art Direction - Markus Mannes, Development - Sebastian Loose & Sebastian Luxem, Product Management - Frank Sesselmann
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